Amazon PPC management built around your product economics

More advertising spend is useful only when it supports a clear business goal. Ecomtik helps you review where the budget goes, which searches turn into orders and whether the result works for your products and margins.

We begin with the current campaign structure, retail readiness and your commercial targets. A launch campaign, a mature product and a product with limited stock need different decisions. The plan should make those differences visible before bids or budgets change.

Reporting connects advertising results to total sales and contribution. ACOS is one useful measure, but it cannot explain profitability on its own. We look at search-term relevance, conversion, product availability and agreed objectives so decisions have a reason behind them.

What the engagement can include

• Campaign and search-term assessment
• Product-specific targets and budget guardrails
• Campaign structure and targeting plan
• Search-term, bid and negative-target reviews
• Reporting with consistent dates, currency and attribution context

What we need to begin

Target marketplaces, product margins, advertising objectives, stock constraints and relevant account reports through agreed access.

Scope and responsibilities

Media spend is separate from the management fee. DSP, AMC, video production and non-Amazon advertising need an explicit scope.

Amazon.ae and Amazon.sa advertising

Amazon.ae and Amazon.sa run separate advertising accounts with their own competition, click costs and available placements. Amazon PPC management for a UAE campaign should be planned from that marketplace's own data — currency, delivery promise and local buyer language need to match the store the campaign actually targets, not a structure copied from a US or UK account.

Related reading: Why your Amazon ACOS is high and what to check and Amazon ads get clicks but no sales and what to check.

Who this fits

A seller already running Amazon advertising — self-managed, agency-managed elsewhere, or newly launched with a starting budget — who needs campaign structure and spend tied to product economics rather than judged on ACOS alone. It suits a mature catalogue where wasted spend has crept in and a recent launch where campaign structure needs setting up correctly from the start. A brand that hasn't launched a product yet should start with brand launch coordination.

What you receive and how it runs

The engagement opens with a written campaign and search-term assessment against your stated margins and objectives, followed by a campaign structure and targeting plan with product-specific budget guardrails. Ongoing reporting is a written update on an agreed cadence connecting spend, ACOS/TACOS and contribution — not a raw platform export. Day-to-day search-term and negative-target adjustments within the agreed guardrails don't need case-by-case sign-off; a new budget ceiling or campaign type goes through an agreed approval step first.

Common questions

What is a good ACOS?

It depends on your product's contribution margin and campaign objective. A generic industry percentage is not a substitute for your own economics.

Should every campaign use the same target?

Not necessarily. Brand defence, product launch and mature-product growth can have different roles. Targets should be explicit and reviewed.

Is PPC on Amazon.ae priced the same as Amazon.com?

No. Bid levels, competition and available placements differ by marketplace, so budgets and targets should be set from that marketplace's own data rather than copied from another store.

Do you need approval before changing bids?

Day-to-day adjustments within the agreed budget guardrails and targeting plan don't need case-by-case approval. Changes outside those guardrails — a new budget ceiling, a new campaign type — go through an agreed approval step first.

Discuss Amazon PPC management for UAE or wider Gulf campaigns